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Marketing Plans : how to prepare them, how to use them / Malcolm H. B. McDonald.
Lippincott Library HF415.13.M32 1984
Available
- Format:
- Book
- Author/Creator:
- McDonald, Malcolm.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- vii, 216 pages * : illustrations ; 24 cm
- Place of Publication:
- New York : Franklin Watts, 1986.
- Notes:
- Includes index.
- Reprint. Originally published : William Heinemann Ltd., 1984.
- OCLC:
- 78964453
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