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Audience measurement in transition / by Hugh M. Beville, Jr.
Lippincott Library HE8700.65 .B4 1983
Available
- Format:
- Book
- Author/Creator:
- Beville, Hugh Malcolm.
- Language:
- English
- Subjects (All):
- Television viewers.
- Television programs--Rating.
- Television programs.
- Physical Description:
- 41 pages : illustrations ; 28 cm
- Place of Publication:
- New York : Television/Radio Age, [1983]
- Notes:
- Cover title.
- OCLC:
- 11407325
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