1 option
Interdisciplinary contributions to marketing management / by William Lazer [and] Eugene J. Kelley.
LIBRA 385 M58 no.1-6
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lazer, William.
- Kelley, Eugene J., author.
- Series:
- Michigan State University. Bureau of Business and Economic Research. Marketing and transportation paper, no. 5.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 45, [1] p. diagrs. (part col.). 25 cm.
- Place of Publication:
- East Lansing, Bureau of Business and Economic Research, College of Business and Public Service, Michigan State University, 1959.
- Notes:
- Bibliography: p. 35-[46].
- OCLC:
- 248562
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