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A theory of distribution channel structure / Louis P. Bucklin.
LIBRA HF5415 .B772
Available from offsite location
- Format:
- Book
- Author/Creator:
- Bucklin, Louis P.
- Series:
- Publications of the Institute of Business and Economic Research, University of California
- IBER special publications
- IBER special publications.
- Publication of the Institute of Business and Economic Research, University of California.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xii, 108 pages : illustrations ; 23 cm.
- Place of Publication:
- [Berkeley] : [University of California, Institute of Business and Economic Research], [1966]
- Notes:
- At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
- Bibliography: pages 104-106.
- OCLC:
- 989608
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