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Youth, media, and advertising / Don L. James.
- Format:
- Book
- Author/Creator:
- James, Don L.
- Series:
- Studies in marketing ; no. 15.
- Language:
- English
- Subjects (All):
- Young consumers--Colorado--Boulder County.
- Young consumers.
- Mass media.
- Colorado--Boulder County.
- Mass media--Colorado--Boulder County.
- Advertising--Colorado--Boulder County.
- Advertising.
- Physical Description:
- xv, 137 pages : illustrations ; 23 cm.
- Place of Publication:
- Austin : Bureau of Business Research, Graduate School of Business, University of Texas at Austin, 1971.
- Notes:
- Bibliography: pages 135-137.
- ISBN:
- 0877551499
- OCLC:
- 277340
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