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A history of broadcast audience research in the United States, 1920-1980 with an emphasis on the rating services / by Mark James Banks.
Lippincott Library HE8689.7.A8 B36 1981
Available
- Format:
- Book
- Thesis/Dissertation
- Author/Creator:
- Banks, Mark James.
- Language:
- English
- Subjects (All):
- Radio programs--Rating.
- Radio programs.
- Television programs--Rating.
- Television programs.
- Radio audiences.
- Television viewers.
- Physical Description:
- xii, 429 pages : illustrations ; 28 cm
- Place of Publication:
- [Place of publication not identified] : [publisher not identified], 1981.
- Notes:
- Vita.
- Thesis (Ph.D.)--University of Tennessee, Knoxville, 1981.
- Includes bibliographical references.
- Photocopy. Ann Arbor, Mich. : University Microfilms International, 1985. 20 cm.
- OCLC:
- 10525228
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