The technique of marketing research / prepared by the Committee on marketing research technique of the American marketing society, Ferdinand C. Wheeler, chairman ...

Format:

Book

Author/Creator:

American Marketing Society.

Contributor:

Wheeler, Ferdinand C.

American Marketing Association.

Language:

English

Subjects (All):

Marketing.

Physical Description:

xvii, 432 pages including illustrations, diagrams, forms. ; 24 cm

Edition:

First edition.

Place of Publication:

New York ; London : McGraw-Hill book company, inc., 1937.

Notes:

"Because of the merger, on January , 1937, the National association of marketing teachers and the American marketing society, this work, while prepared by a committee of the society, is being published under the official sponsorship of the combined groups and in the name of the new organization: The American marketing association".

"Bibliography for marketing research": pages 403-422.

OCLC:

542269