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Strategy in advertising : matching media and messages to markets and motivation / Leo Bogart.
Lippincott Library HF5821 .B53 1984
Available
- Format:
- Book
- Author/Creator:
- Bogart, Leo.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- xiii, 406 pages ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- Chicago, IL : Crain Books, [1984]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0872510948
- OCLC:
- 11623412
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