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Effects of television advertising on children and adolescents / Project director: Scott Ward.
LIBRA HF6146.T42 W36
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Television advertising--United States.
- Television advertising.
- United States.
- Television and children.
- Television and youth.
- Young consumers.
- Physical Description:
- 427 pages
- Place of Publication:
- Cambridge, Mass. : Marketing Science Institute, 1971.
- Notes:
- Research supported by the National Institute of Mental Health (contract HSM 42-70-74) and the Marketing Science Institute.
- Includes bibliographies.
- OCLC:
- 745174
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