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Successful television and radio advertising / Gene F. Seehafer [and] Jack W. Laemmar.
LIBRA HF6146.R3 S42
Available from offsite location
- Format:
- Book
- Author/Creator:
- Seehafer, E. F. (Eugene Fred), 1921-1996.
- Series:
- McGraw-Hill series in marketing and advertising
- Mcgraw-Hill series in marketing and advertising.
- Language:
- English
- Subjects (All):
- Radio advertising.
- Television advertising.
- Physical Description:
- 648 pages : illustrations, maps, diagrams, photographs.
- Place of Publication:
- [Place of publication not identified] : McGraw-Hill, 1959.
- OCLC:
- 377741
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