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Product buying/weekday media exposure in metropolitan Houston among female household shoppers / Sponsored by the Houston Post; conducted by Higginbotham Associates, inc.; in consultation with Advertising Research Foundation; represented nationally by Moloney, Regan & Schmidt, inc.
LIBRA HC108.H6 H549
Available from offsite location
- Format:
- Book
- Author/Creator:
- Higginbotham Associates, inc.
- Language:
- English
- Subjects (All):
- Market surveys--Texas--Houston.
- Market surveys.
- Texas--Houston.
- Physical Description:
- 71 pages
- Other Title:
- Product buying/media exposure.
- Place of Publication:
- [Houston], [publisher not identified], 1967.
- Notes:
- Cover-title: Product buying/media exposure.
- OCLC:
- 83492316
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