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Selling the hospital market, an analysis of significant sales promotional techniques and appeals used by the eight large ethical pharmaceutical manufacturers to reach hospital buyers.
LIBRA 378.748 POA1957.219
Available from offsite location
LIBRA Thesis 385 W48
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Wendel, Richard Frederick.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- ii, 73 pages, 8 unnumbered pages. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1957.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1957.
- Bibliography: l. [74-75].
- OCLC:
- 244981279
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