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Readings in advertising and promotion strategy. / [Compiled by] Arnold M. Barban [and] C. H. Sandage.
LIBRA HF5823 .B258
Available from offsite location
- Format:
- Book
- Author/Creator:
- Barban, Arnold M., compiler.
- Language:
- English
- Subjects (All):
- Advertising.
- Sales promotion.
- Physical Description:
- x, 301 pages : illustrations ; 23 cm
- Other Title:
- Advertising and promotion strategy.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1968.
- Notes:
- Includes bibliographies.
- OCLC:
- 245168
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