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Specialization in marketing consulting and the effects of specialization upon selection.

LIBRA Thesis 385 A53
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LIBRA 378.748 POA1961.168
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Format:
Book
Manuscript
Thesis/Dissertation
Author/Creator:
Allen, Robert Gray.
Language:
English
Subjects (All):
Penn theses--Marketing.
Marketing--Penn theses.
Local Subjects:
Penn theses--Marketing.
Marketing--Penn theses.
Physical Description:
iv, 77 numbered l. : diagrams, forms, tables. ; 30 cm
Production:
[Philadelphia], 1961.
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1961.
Bibliography: l. 74-77.
OCLC:
244981417

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