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Marketing management in action / Victor P. Buell.
LIBRA HF5415.1 .B8
Available from offsite location
Lippincott Library HF5415.1 .B8
Mixed Availability
- Format:
- Book
- Author/Creator:
- Buell, Victor P.
- Series:
- McGraw-Hill series in marketing and advertising
- McGraw-Hill series in marketing and advertising.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xii, 340 pages ; 24 cm.
- Place of Publication:
- New York : McGraw-Hill, [1966]
- Notes:
- Bibliography: pages 329-333.
- OCLC:
- 394962
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