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1986 AMA Winter Educators' Conference : marketing education :knowledge development, dissemination, and utilization / edited by Joseph Guiltinan, and Dale Achabal.

LIBRA HF5411 .A53 1986
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Format:
Book
Conference/Event
Contributor:
Guiltinan, Joseph.
Achabal, Dale.
American Marketing Association.
Conference Name:
AMA Winter Educators' Conference (1986 : St. Petersburg Beach, Fla.)
Series:
Proceedings series (American Marketing Association)
Language:
English
Subjects (All):
Marketing--Study and teaching--Congresses.
Marketing.
Marketing--Study and teaching.
Genre:
Conference papers and proceedings.
Physical Description:
ix, 229 pages ; 28 cm.
Place of Publication:
Chicago : American Marketing Association, 1986.
OCLC:
14204224

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