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1986 AMA Winter Educators' Conference : marketing education :knowledge development, dissemination, and utilization / edited by Joseph Guiltinan, and Dale Achabal.
LIBRA HF5411 .A53 1986
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- AMA Winter Educators' Conference (1986 : St. Petersburg Beach, Fla.)
- Series:
- Proceedings series (American Marketing Association)
- Language:
- English
- Subjects (All):
- Marketing--Study and teaching--Congresses.
- Marketing.
- Marketing--Study and teaching.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- ix, 229 pages ; 28 cm.
- Place of Publication:
- Chicago : American Marketing Association, 1986.
- OCLC:
- 14204224
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