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Market segmentation; concepts and applications. / Edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley.
Lippincott Library HF5415 .E647
Mixed Availability
- Format:
- Book
- Author/Creator:
- Engel, James F., compiler.
- Series:
- Holt, Rinehart and Winston marketing series.
- Language:
- English
- Subjects (All):
- Market segmentation.
- Marketing.
- Physical Description:
- xiii, 486 pages : illustrations ; 23 cm.
- Place of Publication:
- New York : Holt, Rinehart and Winston, [1972]
- Notes:
- Bibliography: pages 469-483.
- ISBN:
- 0030880823
- OCLC:
- 278007
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