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An application of the two step flow of communication hypothesis to ethical pharamceutical marketing.
LIBRA Thesis 385 S8828
Available from offsite location
LIBRA 378.748 POA1966.18
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Stroebele, John Anthony.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- xiii, 207 numbered l. : map, forms, tables. ; 29 cm
- Place of Publication:
- [Philadelphia], 1965 [that is, 1966].
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1965.
- Includes bibliography.
- OCLC:
- 244981402
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