1 option
Why they buy : American consumers inside and out / Robert B. Settle, Pamela L. Alreck.
Lippincott Library HC110.C6 S48 1986
Available
- Format:
- Book
- Author/Creator:
- Settle, Robert B.
- Language:
- English
- Subjects (All):
- Consumers--United States.
- Consumers.
- Brand choice.
- United States.
- Consumers' preferences--United States.
- Consumers' preferences.
- Brand choice--United States.
- Physical Description:
- xiv, 351 pages ; 24 cm
- Place of Publication:
- New York : Wiley, [1986]
- Notes:
- Includes index.
- ISBN:
- 0471844578 :
- OCLC:
- 13761547
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