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Attention and interest factors in advertising, survey, analysis, and interpretation ... / Foreword by D.B. Lucas.
LIBRA HF5905 .A78
Available from offsite location
- Format:
- Book
- Author/Creator:
- Rudolph, Harold J., 1903-
- Series:
- Printers' ink business bookshelf.
- Language:
- English
- Subjects (All):
- Advertising.
- American periodicals.
- Physical Description:
- xviii, 119 p. diagrs. 26 cm.
- Place of Publication:
- New York, Funk and Wagnalls Co., [1947].
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