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Computer innovations in marketing / Evelyn Konrad and others.
LIBRA HF5415 .K596
Available from offsite location
- Format:
- Book
- Author/Creator:
- Konrad, Evelyn.
- Language:
- English
- Subjects (All):
- Marketing--Data processing.
- Marketing.
- Electronic data processing--Marketing.
- Electronic data processing.
- Physical Description:
- xi, 387 pages : illustrations ; 25 cm
- Place of Publication:
- [New York] : American Management Association, [1970]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0814452116
- OCLC:
- 89946
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