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Prevailing cooperative advertising practices and trends.
Lippincott Library HF5823 .A786
Mixed Availability
- Format:
- Book
- Author/Creator:
- Association of National Advertisers. Cooperative Advertising Committee.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 83 pages
- Place of Publication:
- New York, [publisher not identified], 1965.
- Notes:
- "The report supersedes the 1955 Committee study entitled "Prevailing cooperative advertising practices".
- OCLC:
- 3026870
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