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Advertising and the public interest, selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973 / edited by S. F. Divita ; sponsored by the American Marketing Association.
LIBRA HF5813.U6 C727
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Conference on Advertising and the Public Interest, 1973, Washington, D.C.
- Language:
- English
- Subjects (All):
- Advertising--United States--Congresses.
- Advertising.
- United States.
- Corrective advertising--United States--Congresses.
- Corrective advertising.
- Advertising--Research--Congresses.
- Advertising--Research.
- Public interest--United States--Congresses.
- Public interest.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xvi, 264 pages ; 23 cm
- Place of Publication:
- Chicago : American Marketing Association, [1974]
- Notes:
- Includes bibliographical references.
- OCLC:
- 1169300
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