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Perspectives in marketing theory / edited by Jerome B. Kernan and Montrose S. Sommers.
LIBRA HF5415 .K454
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kernan, Jerome B., compiler.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xv, 462 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Appleton-Century-Crofts, [1968]
- Notes:
- Includes bibliographies.
- OCLC:
- 225320
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