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An analytical approach to advertising expenditure strategy.
LIBRA 386.9 W43
Available from offsite location
- Format:
- Book
- Author/Creator:
- Weinberg, Robert S.
- Language:
- English
- Subjects (All):
- Advertising--Finance.
- Advertising.
- Advertising--Statistics.
- Statistics.
- Physical Description:
- 125 pages
- Place of Publication:
- New York : Association of National Advertisers, Inc., [1960]
- Notes:
- Includes bibliography.
- OCLC:
- 1807932
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