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Advertising media models : a practical guide / Roland T. Rust.
Lippincott Library HF5826.5 .R87 1986
Available
- Format:
- Book
- Author/Creator:
- Rust, Roland T.
- Language:
- English
- Subjects (All):
- Advertising media planning--Mathematical models.
- Advertising media planning.
- Physical Description:
- x, 159 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1986]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0669093750
- OCLC:
- 13328131
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