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Advertising copywriting / Philip Ward Burton [and] G. Bowman Kreer. Foreword by Leo Burnett.
- Format:
- Book
- Author/Creator:
- Burton, Philip Ward, 1910-1999.
- Kreer, G. Bowman, author.
- Language:
- English
- Subjects (All):
- Advertising copy.
- Physical Description:
- 484 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, 1962.
- OCLC:
- 189366
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