1 option
Sales promotion and modern merchandising / John F. Luick [and] William Lee Ziegler.
LIBRA HF5438 .L74
Available from offsite location
- Format:
- Book
- Author/Creator:
- Luick, John F.
- Ziegler, William Lee, author.
- Series:
- Perspectives in marketing series.
- Language:
- English
- Subjects (All):
- Sales promotion.
- Merchandising.
- Physical Description:
- xi, 134 pages : illustrations ; 21 cm.
- Place of Publication:
- New York : McGraw-Hill, [1968]
- Notes:
- Includes bibliographies.
- OCLC:
- 228744
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.