Applications of the sciences in marketing management. / Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.

Format:

Book

Contributor:

Bass, Frank M. (Frank Myron), 1926-2006, editor.

King, Charles W., editor.

Pessemier, Edgar A., 1922- editor.

Krannert Graduate School of Industrial Administration.

Series:

Wiley marketing series

Wiley marketing series.

Language:

English

Subjects (All):

Marketing--Management--Mathematical models.

Marketing.

Consumers--Mathematical models.

Consumers.

Genre:

Conference papers and proceedings.

Physical Description:

xiv, 456 pages : illustrations ; 24 cm.

Place of Publication:

New York : Wiley, [1968]

Notes:

"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966.".

Includes bibliographies.

OCLC:

242741