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Strategic planning, marketing & public relations, and fund-raising in higher education : perspectives, readings, and annotated bibliography / by Cynthia C. Ryans and William L. Shanklin.
Van Pelt Library LB2341.93.U6 R82 1986
Available
- Format:
- Book
- Author/Creator:
- Ryans, Cynthia C., 1933-
- Language:
- English
- Subjects (All):
- Universities and colleges--United States--Business management--Planning.
- Universities and colleges.
- Strategic planning--United States.
- Strategic planning.
- Business--Management.
- Planning.
- United States.
- College students--Recruiting--United States.
- College students.
- College students--Recruiting.
- Universities and colleges--Public relations--United States.
- Universities and colleges--Public relations.
- Educational fund raising--United States.
- Educational fund raising.
- Physical Description:
- xiv, 266 pages ; 23 cm
- Other Title:
- Strategic planning, marketing and public relations, and fund-raising in higher education.
- Place of Publication:
- Metuchen, N.J. : Scarecrow Press, 1986.
- Notes:
- Includes indexes.
- Includes bibliographies.
- ISBN:
- 0810818914
- OCLC:
- 13269845
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