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Some factors that may explain the Edsel venture.

LIBRA 378.748 POA1961.37
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LIBRA Thesis 337 Z93
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Format:
Book
Manuscript
Thesis/Dissertation
Author/Creator:
Zwerling, Martin Leon.
Language:
English
Subjects (All):
Penn theses--Marketing.
Marketing--Penn theses.
Local Subjects:
Penn theses--Marketing.
Marketing--Penn theses.
Physical Description:
53 numbered l. : diagrams, tables. ; 30 cm
Production:
[Philadelphia], 1961.
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1961.
Bibliography: l. 50-52.
OCLC:
244981118

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