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Attention factors in televised messages: effects on looking behavior and recall.
LIBRA Microfilm 35
Available from offsite location
- Format:
- Book
- Microformat
- Thesis/Dissertation
- Author/Creator:
- Zeigler, Sherilyn Kay, 1943-
- Language:
- English
- Subjects (All):
- Television advertising.
- Advertising--Research.
- Advertising.
- Physical Description:
- vi, 107, 2 leaves : illustrations, forms, tables
- Place of Publication:
- [East Lansing], [publisher not identified], 1969.
- Notes:
- Thesis--Michigan State University.
- Bibliography: l. 105-107.
- Microfilm. Ann Arbor, University Microfilms, 1969. 1 reel. 35 mm.
- OCLC:
- 83109492
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