Brand strategy in United States food marketing, Perspective on food manufacturers' and distributors' brands in the United States / by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.

Format:

Book

Author/Creator:

Applebaum, William, 1906-

Contributor:

Goldberg, Ray Allan, 1926-

Institute of International Commerce.

Language:

English

Subjects (All):

Grocery trade--United States.

Grocery trade.

United States.

Chain stores--United States.

Chain stores.

Brand name products--United States.

Brand name products.

Physical Description:

vii, 86 pages : illustrations ; 21 cm

Place of Publication:

Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967.

Notes:

"Papers delivered [at a symposium organized under the auspices of the Institute of International Commerce] at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966".

Bibliographical footnotes.

Related Work:

Goldberg, Ray Allan, 1926- Dynamic brand strategies.

OCLC:

285648