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Contractual marketing systems / Donald N. Thompson. With an introd. by E. T. Grether.
Lippincott Library HF5415 .C5476
Mixed Availability
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Franchises (Retail trade)--Congresses.
- Franchises (Retail trade).
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xxi, 329 pages : illustrations ; 23 cm
- Place of Publication:
- Lexington, Mass. : Heath Lexington Books, [1971]
- Notes:
- Papers originally presented at a workshop sponsored by the American Marketing Association and held at the C. W. Post campus of Long Island University in August 1970.
- Includes bibliographies.
- OCLC:
- 155648
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