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Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
Lippincott Library HF5415.2 .F28 1986
Available
- Format:
- Book
- Author/Creator:
- Farley, John U.
- Language:
- English
- Subjects (All):
- Marketing research.
- Meta-analysis.
- Physical Description:
- xiv, 121 pages ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1986]
- Notes:
- Includes Index.
- Bibliography: pages [109]-115.
- ISBN:
- 0669140392
- OCLC:
- 13792077
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