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Risk taking and information handling in consumer behavior. / Edited by Donald F. Cox.
LIBRA HB801 .R5
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Consumers.
- Consumption (Economics).
- Physical Description:
- xiii, 667 pages ; 22 cm
- Place of Publication:
- Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967.
- Notes:
- Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School.
- Bibliography: pages 641-667.
- OCLC:
- 168851
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