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Advertising, its economics, philosophy and technique / by Herbert W. Hess ... 92 illustrations and 5 plates in color.
LIBRA HF5821 .H4
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hess, Herbert W., 1880-1949.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- xiii pages, 1 leaf, 516 pages : illustrations, plates (part color) diagrams ; 22 cm
- Place of Publication:
- Philadelphia ; London [etc.] : J. B. Lippincott company, [1931]
- Notes:
- "Collateral readings" at the end of most of the chapters.
- OCLC:
- 318383
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