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An analysis of the importance of magazine circulation and audience as it pertains to a national brand food advertiser.
LIBRA Thesis 386 P285
Available from offsite location
LIBRA 378.748 POA1959.201
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Paulson, Paul Joseph.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vi, 145 numbered l. : illustrations (part folded). ; 29 cm
- Production:
- [Philadelphia], 1959.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1959.
- Bibliography: l. 141-145.
- OCLC:
- 244980766
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