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Methods of readership research, a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
LIBRA PN5304 .S35
Available from offsite location
- Format:
- Book
- Thesis/Dissertation
- Author/Creator:
- Schyberger, Bo W:son, 1927-
- Series:
- Lund business studies
- Lund business studies.
- Language:
- English
- Subjects (All):
- Readership surveys--Sweden.
- Readership surveys.
- Sweden.
- Physical Description:
- v, 266 pages : illustrations ; 23 cm.
- Place of Publication:
- Lund : CWK Gleerup, [1965]
- Notes:
- Extra t. p. inserted.
- Akademisk avhandling--Lund.
- Bibliography: pages 248-260.
- OCLC:
- 3139866
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