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Broadcast advertising : a comprehensive working textbook / Sherilyn K. Zeigler, Herbert H. Howard.
LIBRA HF6146.B74 Z44 1984b
Available from offsite location
- Format:
- Book
- Author/Creator:
- Zeigler, Sherilyn K.
- Series:
- Grid series in advertising and journalism
- Grid series in advertising and journalism.
- Language:
- English
- Subjects (All):
- Broadcast advertising--United States.
- Broadcast advertising.
- United States.
- Physical Description:
- x, 341 pages : illustrations ; 28 cm.
- Place of Publication:
- New York : J. Wiley, [1984]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0471841366
- OCLC:
- 11922257
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