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The traveler and his travel agent, a study of the marketing activities and thoughts of two travel agencies as compared with the patronage motives of their overseas travelers.
LIBRA Thesis 337 B56
Available from offsite location
LIBRA 378.748 POA1958.140
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Blackburn, Robert Royce.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- 127 numbered l. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1958.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1958.
- Bibliography: l. 126-127.
- OCLC:
- 244980218
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