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M. A. M. E., market and media evaluation, the AIA handbook of advertising to business, industry, government, and the professions. / Editor in chief: Robert D. Schiller.
Lippincott Library HF5823 .S315
Mixed Availability
- Format:
- Book
- Author/Creator:
- Schiller, Robert D.
- Language:
- English
- Subjects (All):
- Advertising media planning.
- Advertising.
- Marketing.
- Physical Description:
- xiii, 434 pages : forms. ; 24 cm
- Other Title:
- Market and media evaluation.
- Place of Publication:
- [New York] : Macmillan, [1969]
- Notes:
- Includes bibliographical references.
- OCLC:
- 26298
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