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A look at the new business procedures of an advertising agency through the marketing view.
LIBRA HF6178 R426
Available from offsite location
LIBRA Diss. POA1970.19
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Redstone, Peter Anthony.
- Language:
- English
- Subjects (All):
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Local Subjects:
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Physical Description:
- iv, 115 leaves : illustrations ; 29 cm
- Production:
- [Philadelphia], 1970.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1970.
- Includes bibliography.
- OCLC:
- 82045678
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