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An introduction to banking marketing research.
Lippincott Library HG1616.M3 W34
Mixed Availability
- Format:
- Book
- Author/Creator:
- Walker, Michael C.
- Series:
- Bank PRMA research publication.
- Language:
- English
- Subjects (All):
- Bank marketing--Research.
- Bank marketing.
- Physical Description:
- 57 pages.
- Place of Publication:
- [Chicago] : Bank Public Relations and Marketing Association, [1967]
- Notes:
- Cover title.
- Appendix B: The marketing research library.
- OCLC:
- 80247567
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