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Studies in a simulated market / Lee E. Preston and Norman R. Collins. With the assistance of Jan H. Guettler and David Hupp, and with a contribution by Austin C. Hoggatt.
LIBRA HF5415.2 .P7
Available from offsite location
- Format:
- Book
- Author/Creator:
- Preston, Lee E.
- Collins, Norman R., author.
- Series:
- Publications of the Institute of Business and Economic Research, University of California
- IBER Special publications.
- Language:
- English
- Subjects (All):
- Marketing research.
- Simulation methods.
- Physical Description:
- ix, 180 pages : illustrations ; 23 cm.
- Place of Publication:
- [Berkeley, Claif.] : Institute of Business and Economic Research, [1966]
- Notes:
- A publication of the Institute of Business and Economic Research, University of California, Berkeley.
- At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
- Bibliography: pages 178-180.
- OCLC:
- 635819
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