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New essays in marketing theory. / Edited by George Fisk.
LIBRA HF5415 .F564
Available from offsite location
- Format:
- Book
- Author/Creator:
- Fisk, George, 1922-
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xii, 460 pages ; 24 cm
- Place of Publication:
- Boston : Allyn and Bacon, [1971]
- Notes:
- Includes bibliographies.
- OCLC:
- 343321
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