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An application of the principles of strategic export marketing to the British promotion of American tourism to Great Britain.
LIBRA 378.748 POA1968.47
Available from offsite location
LIBRA G155.G7 M793
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Mullane, Patrick Nicholas.
- Language:
- English
- Subjects (All):
- Penn theses--International Business.
- International Business--Penn theses.
- Local Subjects:
- Penn theses--International Business.
- International Business--Penn theses.
- Physical Description:
- vi, 107 numbered l. : tables. ; 29 cm
- Production:
- [Philadelphia], 1968.
- Notes:
- Thesis (M.B.A. in International Business)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968.
- Bibliography: l. 104-107.
- OCLC:
- 244980985
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