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The package: key component of marketing strategy, developming the package to strenghten merchandising, to supplement advertising, and to promote the corporate image.
LIBRA 339.06 A16 no.45-55
Available from offsite location
- Format:
- Book
- Author/Creator:
- American Management Association. Packaging Division.
- Series:
- American Management Association. Management bulletin, 53.
- Language:
- English
- Subjects (All):
- Packaging.
- Marketing.
- Physical Description:
- 36 p. illus. 28 cm.
- Place of Publication:
- [New York, 1964].
- Notes:
- Cover title.
- OCLC:
- 1903830
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