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Theories for marketing systems analysis, selected readings / edited by George Fisk & Donald F. Dixon.
LIBRA 385 F5412
Available from offsite location
- Format:
- Book
- Author/Creator:
- Fisk, George, 1922-
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- ix, 195 pages : illustrations ; 28 cm
- Place of Publication:
- New York : Harper & Row, [1967]
- Notes:
- Includes bibliographical references.
- OCLC:
- 542690
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