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Development a product strategy: planning, production, promotion / Contributors: John F. Bahm, Jr. [and others] With an introd. by Philip Marvin. Elizabeth Marting, editor.
LIBRA 339.06 A18 no.39
Available from offsite location
- Format:
- Book
- Author/Creator:
- American Management Association.
- Series:
- AMA management report ; no. 39.
- Language:
- English
- Subjects (All):
- New products.
- Physical Description:
- 352 pages : illustrations, diagrams ; 25 cm.
- Place of Publication:
- New York, [publisher not identified], [1959]
- OCLC:
- 682329
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